BY

CAL

Portfolio

I am a Social Media Strategist ​based in Orlando, FL.

Hi there!

I’m Calvert, the founder and owner ​of By Cal, a social media marketing ​agency based in Orlando, FL.

I’m a Social Media Strategist with a ​Bachelor’s from Florida Atlantic ​University and 6 years of ​experience in the ever-changing ​digital era.

I designed By Cal to maximize your ​Social Media Platforms by building ​and maintaining a strong online ​presence using custom Marketing ​strategies.

We offer full-service Social Media ​Management, Audits, Strategies, ​and more.

I am excited to see how your ​business grows!

MISSION

Our mission is to ​empower brands ​and businesses ​with the tools and ​expertise to thrive ​in the digital era ​through ​exceptional Social ​Media Marketing ​and management.

VISION

By Cal strives to revolutionize the ​way businesses leverage their ​social media presence by utilizing ​powerful strategies that transcend ​traditional marketing boundaries.

The By Cal

Signature.

In the initial meeting, we ​will go over your business ​goals, and how you want to ​use social media to ​achieve them.

In this stage, I will create a ​content calendar on a ​monthly basis (as new trends ​and updates often arise). This ​is based on our strategy and ​goals.

Next, you’ll send me ​pictures and videos your ​company has (or if your ​package includes content ​creation, I will do that first) ​so I can create videos and ​posts.

Here, I use software to ​schedule posts, so you can ​visually see the content, and ​make any changes.

This is the fun part! ​Depending on your package, ​you can sit back and relax, ​and watch your brand’s ​rollout come to life based on ​our strategy and calendar.

Social Media Strategy

One-Time Social Media Audit

Content Planning

*Please note that in this package, ​I do not post your content for ​you*

Social Media Strategy

One-time Social Media Audit

Content Planning

Done-for-you posting

Weekly engagement with your audience

Graphic Design for Social Media

Monthly Analytic Evaluations

*Please note that in this package, I work ​100% remotely*

Social Media Strategy

One-Time Social Media Audit

Content Planning

Done-for-you posting

Weekly engagement with your audience ​Graphic Design for Social Media

Monthly Analytic Evaluations

Done-for-you video editing

In-Person Management

Instagram Story Posting with No Limits

Daily engagement with your audience

Tips to grow and product development

Reviews

Juan Diego

JUNGLE GYM VIP

Sabrina Drai

BLISS GLAMPING

Calvert, we love everything ​that you’ve done for the ​Bliss brand so far. I can’t ​wait to see what the future ​holds for us! Thank you!!!

Cristina Dewrell

DREAMY TEA